Case Study: Sigma Computing boosts outreach and deal value with Thnks

Growing New Business Opportunities With an Attitude of Gratitude

Sigma Computing, an information technology and services company, wanted a better way to connect with prospects and clients while working from home. After using direct mail in marketing programs, the team needed a more automated, personalized approach for account-based marketing and prospect outreach, and Sigma Computing turned to Thnks to help.

With Thnks, Sigma Computing incorporated personalized gratitude into ABM campaigns and prospect outreach, automating gesture delivery and tracking real-time responses and redemptions. The results included 8X ROI for new business, a +57% increase in new business deal value, and a +93% Thnks open rate, while one program helped re-engage 20% of previously stalled new business opportunities.

Sigma Computing

Dominique De Stefano

Senior Manager, ABM and Campaigns