Case Study: Tuckwells boosts eCommerce sales with This is Fever

Tuckwells boosts Out & About sales by 286% with Fever

This is Fever was engaged by Tuckwells to address significant challenges with their premium country clothing retailer, Out & About. The old ecommerce website was not generating sufficient sales due to a poor user experience, including a broken search function and a lack of mobile responsiveness. Additionally, the site's stock management system was not integrated, creating an admin-intensive process for the team.

The solution from This is Fever involved a mobile-first redesign that restructured the site to prioritize products and created an easy-to-use search and filter function. A key feature was the integration of the Ibcos Gold stock management system with WooCommerce via custom middleware, which drastically cut down administration time. As a result, Out & About saw a 286% increase in sales in the first six weeks and won the Ecommerce Site of the Year 2023 award.

Tuckwells