Case Study: The Harbour Ferry boosts family-friendly day trips with This is Fever

The Harbour Ferry raises local awareness from under 1% with This is Fever

The Harbour Ferry, a foot ferry service operating between Felixstowe, Harwich, and Shotley, faced a significant commercial challenge with low visibility and an outdated online presence. Fewer than 1% of people in the local area were aware of the service, and its website framed the experience as pure transport rather than an enjoyable day out. They enlisted the vendor, This is Fever, to overhaul their brand identity and website to reposition the ferry as an attraction and grow ticket sales.

This is Fever designed a new brand identity and website structured around the three destinations, giving each its own storytelling space while integrating the existing Planyo booking system to feel native to the new design. The solution successfully repositioned The Harbour Ferry as a proper day out for families and tourists. While specific metrics on the growth in ticketed trips are not provided, the project addressed the core challenges of visibility and user experience.

The Harbour Ferry