Case Study: Stokes Sauces achieves a refreshed brand identity with This Is Fever

Stokes Sauces refreshes brand identity over 12 months with This is Fever

This is Fever partnered with Stokes Sauces to undertake a brand refresh for the condiment brand. The challenge was to evolve Stokes' identity from an initial luxury feel towards a more homely, comforting, and joyful premium brand, while refreshing its logo and packaging design for a modern market.

The solution from This is Fever involved redesigning the logo with custom typography to suggest a sauce drizzle and feel wholesome. They updated the packaging labels, using a gradient background and selecting photorealistic imagery created from a mix of stock photos and AI, with hand-modeling support for authenticity. This is Fever planned a sustainable, gradual product rollout to prevent waste, successfully refreshing the brand for its launch in local stores and restaurants.

Stokes Sauces