Case Study: Phelan refreshes its brand identity and website with This is Fever

Phelan modernises its brand over a few months with This is Fever

Phelan, a leading fast-track contractor, required an evolution of its brand identity, which had remained largely unchanged since 1987. The challenge for vendor This is Fever was to modernize the image without a complete revolution, as the client's established logo could not be altered drastically. Phelan also needed to bring consistency to its communications, which were using three different versions of its logo.

This is Fever created a subtle, updated logo and developed a comprehensive set of brand guidelines to ensure consistency. The vendor then applied this refreshed identity across various campaigns and deliverables, including a new logo and brochure for their new property development venture, Phelan Homes. The final major asset was a new, easy-to-use brochure-style website to showcase projects and share news. The result was a modernized brand that honored its heritage, providing Phelan with a cohesive identity that stands out in a competitive marketplace.

Phelan