Case Study: NIG refreshes its brand identity with Fever

NIG refreshes its brand with Fever and unveils it to 8,306 professionals

NIG, a commercial insurance group, required a brand refresh to elevate its professional image and better align with its vision as a sector leader. Their existing branding was perceived as playful, which undermined their market position. The vendor, This is Fever, was tasked with delivering this rebrand to help NIG appear more progressive and professional while maintaining familiarity and trust.

This is Fever conducted extensive internal and external market research, including workshops with NIG employees and surveys of insurance brokers. The solution involved creating a cleaner, more professional brand identity with a redesigned, balanced logo and the use of authentic imagery. The new branding was successfully unveiled to over 8,306 professionals at a major industry conference, helping NIG's people-driven message stand out amongst competitors and enhancing its competitive edge.

NIG