Case Study: Museum of Chelmsford achieves a bold new brand identity with This is Fever

Museum of Chelmsford brings History Heroes to life with Fever

The Museum of Chelmsford faced the challenge of creating a future-ready brand identity that would reflect its role within the community, spark curiosity and engagement, and fit seamlessly within the Chelmsford City Council brand. To achieve this, they partnered with the vendor This is Fever for a comprehensive suite of services including brand identity, logo design, brand workshops, and campaign design.

This is Fever implemented a community-led transformation, facilitating workshops with local groups to define a welcoming and playful identity. The solution included a new brand mark, a name change to Museum of Chelmsford, and a flexible identity system. The measurable impact included a campaign with original characters that successfully brought in new child audiences, helping the museum to grow its offer and engage with both new and existing visitors.

Museum of Chelmsford