Case Study: Markshall achieves 24% footfall growth with Fever

Markshall drives 24% footfall growth with This is Fever

Markshall, a visitor attraction and conservation charity in Essex, faced a slow recovery in visitor numbers following the pandemic. They appointed the marketing vendor This is Fever to develop and deliver a 12-month marketing strategy with the key objective of increasing footfall.

This is Fever implemented a tailored strategy by identifying four key audience segments and choosing specific digital and offline advertising channels to reach them. The solution included developing a consistent overall message with content adapted for each channel. This approach successfully increased visitor numbers by 24% compared to the previous year and gained a significant number of new Instagram followers in just three months.

Markshall