Case Study: Hertfordshire County Council strengthens bus network branding with This is Fever

Hertfordshire County Council launches £29.7M bus network upgrade with This is Fever

hertfordshire county council sought to launch a new public transport initiative, the Bus Service Improvement Plan, with a fresh brand identity to encourage ridership. They engaged the vendor, This is Fever, for brand identity design, brand guidelines, and brand workshops to support this vision.

This is Fever developed a distinctive visual identity inspired by the "bow tie" shape of the new bus corridors, using a constellation concept of lines and dots to depict the routes and local landmarks. They also created the strapline "Connecting your journey" and provided comprehensive guidelines for consistent application. The work by This is Fever was highly praised by the council for its creativity and for exceeding the original brief.

Hertfordshire County Council