Case Study: Chelmsford City Council boosts community engagement with This is Fever

Chelmsford City Council boosts membership applications with This is Fever

Chelmsford City Council approached This is Fever for design and marketing support to promote its various properties, starting with the Riverside sports and leisure centre. The challenge was to create engaging campaigns that would effectively connect with the local community.

This is Fever developed witty and relatable campaigns, such as "Look after your Elf" and the "OurChelmsford" membership launch, which used a realistic visual approach to appeal to everyday people. The solution was highly successful; the OurChelmsford campaign, in particular, generated significant momentum and resulted in membership applications that far exceeded the council's expectations.

Chelmsford City Council