Case Study: Experian advances user-centered credit and identity monitoring with Thirteen23

Experian synthesizes 1,600+ data points and validates new product experiences with Thirteen23

Experian, a leader in credit and identity monitoring, partnered with the vendor thirteen23 to develop a new user-centered strategy for its suite of credit, identity, and online safety tools. The challenge was to reimagine both future product concepts and existing financial and identity monitoring platforms to better meet the evolving needs of their users.

thirteen23 conducted extensive user research, including in-home interviews with parents, to generate and validate new product concepts. They reimagined Experian's existing tools from the ground up, improving information architecture and user journeys, and used high-fidelity prototyping to test solutions. The engagement resulted in a fully validated product experience, a new design system, and a comprehensive component library, providing a user-centered foundation for Experian's continued product growth and evolution.

Experian