Case Study: Steinway Tampa Bay achieves a successful piano clearance sale with Thirteen05 Creative Google Ads

Steinway Tampa Bay sells 19 pianos in 3 days with Thirteen05 Creative

Steinway Tampa Bay, an exclusive dealer of Steinway pianos, faced the challenge of declining returns from their traditional print advertising for their used piano inventory clearance sales. They partnered with the digital marketing agency thirteen05 creative to shift their strategy towards online advertising using Google Ads and other digital services to reverse this trend and reach customers more effectively.

thirteen05 creative developed and executed a comprehensive digital campaign for a three-day clearance event, which included creating targeted Google and Facebook ads, a dedicated landing page for appointment scheduling, and a website banner. The campaign was a resounding success, selling 19 pianos in three days and leading to an extended sale period. The technique was so effective it was replicated; a subsequent campaign in early 2026 sold 25 pianos in three days. The results demonstrated the clear superiority of online advertising over print, convincing the owners to permanently increase their digital ad spending.

Steinway Tampa Bay