Case Study: a national human resources provider doubles organic leads with Thirteen05 Creative SEO

a national human resources provider doubles organic leads with Thirteen05 Creative

A national human resources provider was facing significant challenges with its online marketing, gaining no traction despite having a large network of sales agents. Their website, built and hosted by Thirteen05 Creative, suffered from poor search engine rankings and technical errors, resulting in minimal leads from organic search traffic while competing against billion-dollar industry players.

Thirteen05 Creative implemented a strategic SEO program that began with fixing the site's technical errors. They conducted keyword research to target attainable, high-value terms and optimized service pages for both search rankings and user engagement. The vendor's precision tracking of rankings and "quotable organic leads" allowed for continuous optimization. As a result, organic leads more than doubled in the first year and increased by another 50% the following year. The website now appears in multiple AI Overviews and generates more valid organic traffic than a much larger competitor.