Case Study: Chicago Bulls launch NFT logo collection with thirdweb

Chicago Bulls launches 23 NFT collectibles in 24 hours with thirdweb

The Chicago Bulls, a major sports team, sought to engage their fans in a new way by creating a unique digital collectible. They partnered with the vendor thirdweb to overcome the challenge of seamlessly minting and launching a collection of one-of-one NFTs that reimagined their iconic logo, utilizing thirdweb's NFT Drop service.

thirdweb provided the solution with its pre-built, easy-to-use NFT Drop contract, which managed the auction mechanics. They also used thirdweb's splits contract to automatically distribute proceeds from the primary sales. The result was the successful auction of "The Aurochs" collection, with revenue shared among the artists, the Bulls organization, the NBA, and the charitable cause After School Matters, effectively connecting the brand with artists and fans on a new level.

Chicago Bulls