Case Study: Charles Schwab unifies trader marketing with Third Rail Creative

Charles Schwab showcases the #1 Overall Broker with Third Rail Creative

Third Rail Creative partnered with Charles Schwab to address a challenge following its acquisition of TD Ameritrade. The client needed to develop a centralized marketing hub on its website to promote the new "Schwab Trading powered by Ameritrade™" offering, which integrated TD Ameritrade's trading platforms and capabilities.

The solution from Third Rail Creative involved collaborating with the in-house team to design and develop this hub. They created a cohesive digital experience that blended new platform visuals with elevated lifestyle imagery and motion design to engage serious traders. Third Rail Creative also expanded the visual brand to other touchpoints, helping to showcase Charles Schwab as the #1 Overall Broker.

Charles Schwab