Case Study: Western Alliance Bank unifies its digital brand and boosts conversions with Third & Grove

Western Alliance Bank boosts contact form conversions 100% with Third & Grove

Western Alliance Bank, a regional bank that had grown through acquisitions, faced the challenge of unifying several disconnected regional brand websites into a single, cohesive digital experience. The bank partnered with the vendor Third and Grove to tackle this, needing to preserve search visibility and customer trust while creating a scalable foundation.

Third and Grove addressed this by restructuring the site's architecture around customer intent and standardizing templates using Drupal Site Studio. The solution successfully unified the brands, leading to significant improvements including a 100% increase in contact form conversions and a 17% reduction in bounce rate. The project also enhanced technical performance by removing over 91,000 lines of code.

Western Alliance Bank