Case Study: Seventh Generation boosts engagement and conversions with Third & Grove

Seventh Generation boosts newsletter signups by 65% with Third & Grove

Seventh Generation, a company focused on natural and sustainable products, needed to attract new customers and grow household penetration by encouraging a switch to their brand. They partnered with vendor Third and Grove to reimagine their customer experience and build a new digital platform to support this goal.

Third and Grove developed a new Drupal platform on Acquia for Seventh Generation, prioritizing a transparent and streamlined product-finding experience. The solution featured enhanced product detail pages, integrated review and inventory tools, and a strong focus on accessibility and design across devices. This led to significant results, including a 65% increase in newsletter signups, a 262% rise in purchase intent actions, and a 22% growth in returning website visitors.

Seventh Generation