Case Study: Green Gorilla builds a credible sustainability story with thinkstep-anz

Green Gorilla builds a 2025-2030 sustainability framework with thinkstep-anz

Green Gorilla, a New Zealand-owned waste and resource recovery business, had an impressive sustainability record but struggled to clearly communicate its value to customers and stakeholders. They needed to turn their practical actions into a credible, easy-to-understand strategy to avoid greenwashing and build trust. They enlisted the help of thinkstep-anz for a comprehensive sustainability strategy and communication service.

thinkstep-anz developed a sustainability framework and a professionally designed strategy summary for Green Gorilla, translating complex activities into a clear, jargon-free story. The solution provided a living strategy that guides decisions and reporting, helping the company confidently explain its role in the circular economy and its social impact. As a result, Green Gorilla can now effectively communicate its progress, measure performance, and build trust with a unified story. thinkstep-anz successfully combined strategy, language, and design to turn action into a credible narrative.

Green Gorilla