Case Study: RPB achieves scalable, effective eblasts with Thinkso’s modular Mailchimp email system

RPB streamlines eblasts with Thinkso using a 10% implementation build

RPB, a retirement plan provider, needed a more sustainable system to create consistent and engaging email communications at scale. They partnered with Thinkso to address this challenge with a strategic eblast design system built within Mailchimp.

Thinkso implemented a modular template system with built-in content strategy and editorial guidelines, enabling RPB's team to produce polished, audience-specific emails quickly and without external support. The solution improved the user experience with scannable, accessible designs and made emails instantly recognizable. As a result, RPB gained the tools to create effective communications that cut through inbox clutter.

RPB