Case Study: Mindtree strengthens brand clarity and differentiation with Thinkso

Mindtree evolves its brand with Thinkso, backed by a 100+ image custom library

Mindtree, an India-based technology consulting firm, sought to elevate its brand to better compete with larger industry rivals. Its marketing materials lacked clarity, consistency, and a distinct identity that reflected its unique culture and digital expertise. To address this challenge, Mindtree engaged the vendor Thinkso for a comprehensive brand identity, messaging, and design solution.

Thinkso developed a refreshed and more ownable brand identity for Mindtree, which included an expanded visual toolkit with custom photography and iconography, a warmer and more conversational editorial voice, and key sales collateral like a brochure and a PowerPoint deck. The solution reenergized the company internally and provided the marketing team with a richer set of tools, enabling Mindtree to better differentiate itself in the marketplace. The new branding successfully positioned the firm at the forefront of digital innovation.

Mindtree