Case Study: MEMX expands its brand identity and marketing system with Thinkso

MEMX expands its brand identity with Thinkso, using a 10% strategy-led system

MEMX, a U.S. equities exchange, approached the vendor Thinkso with the challenge of evolving its basic start-up branding into a robust system. The company needed a comprehensive brand identity to effectively position itself as a high-tech competitor against established exchanges like the NYSE and Nasdaq.

Thinkso expanded MEMX’s visual and editorial system and built out every brand touchpoint, including a new website, presentation decks, videos, and social media graphics. As a result, MEMX gained a flexible and modern brand that could adapt to the evolving financial industry. Thinkso became MEMX's agency of record, providing ongoing marketing services and creating a dynamic identity that engages both internal staff and new audiences.

MEMX