Case Study: Haynes and Boone strengthens its national brand with Thinkso

Haynes and Boone rebrands in a 15% strategy-led overhaul with Thinkso

Haynes and Boone, LLP, a strong and respected law firm, sought to strengthen its national leadership position and support an aggressive five-year growth plan. The firm partnered with vendor Thinkso for a comprehensive rebranding service to better compete for top clients and legal talent on a global scale.

Thinkso implemented a sophisticated new brand identity that included a luxury-inspired logotype, an ownable color (HB Plum), and a high-energy visual system. The solution infused the brand with energy and humanity to match the firm's modern, relationship-driven model. As a result, Haynes Boone gained a look to match its expertise, enabling it to more effectively compete internationally. Thinkso also provided extensive brand guidelines and templates to ensure successful implementation.

Haynes and Boone, LLP