Case Study: Taishin Bank achieves high-performance sales force automation with ThinkPower

Taishin Bank - Customer Case Study

ThinkPower successfully assisted Taishin Bank in developing a high-performance Sales Force Automation (SFA) system. The solution included a cross-selling system and an audience list dispatching system, which were integrated with the bank's existing CTI system.

This comprehensive solution implemented by ThinkPower enabled Taishin Bank to support a high volume of marketing activities, specifically up to 200 campaigns per year. The system effectively managed over 1.5 million target audience lists, significantly enhancing the bank's sales and marketing efficiency.

Taishin Bank