Case Study: Skipton Building Society builds a future-ready consumer proposition with ThinkOTB

Skipton Building Society modernizes brand with ThinkOTB after 160 years

Skipton Building Society, a trusted financial institution with over 160 years of history, sought to evolve for future success by developing an 'all of life' portfolio focused on worry-free retirement. Their challenge was to create a new consumer-facing proposition and brand identity to support this strategy and seize their next market opportunity. They engaged vendor ThinkOTB to deliver this work.

ThinkOTB developed a contemporary brand identity that honored the society's heritage, including bespoke imagery of active retirement and a visual metaphor of ribbons to represent the journey through life together. The solution included extensive brand guidelines to ensure coherence. ThinkOTB delivered a new proposition and identity fit for the future while being underpinned by Skipton's longstanding heritage.

Skipton Building Society