Case Study: Midland Heart modernises its visual identity with ThinkOTB

Midland Heart trusted ThinkOTB for over a decade to evolve its visual identity

ThinkOTB was engaged by Midland Heart, a leading housing organisation in the West Midlands, to evolve its visual identity. The challenge was to bring the client's bold vision to life and create a contemporary brand that would help them stand out in a competitive market and signal readiness for the future.

Through internal brand workshops and competitor analysis, ThinkOTB refined Midland Heart's proposition and developed a new visual identity. The solution gained the approval of key stakeholders and positioned the brand for the future. ThinkOTB has remained a trusted strategic partner for over a decade, continuing to deliver important financial documents, regulatory reports, and internal communications campaigns.

Midland Heart