Case Study: Leeds Building Society boosts brand awareness with ThinkOTB's Rhino Mile campaign

Leeds Building Society boosts Leeds Rhinos brand awareness with ThinkOTB’s 660-pass Rhino Mile campaign

Leeds Building Society faced the challenge of creating a brand awareness campaign around its sponsorship of the Leeds Rhinos rugby team. The campaign needed to promote its 'Together we make things happen' brand principle and engage the team's fanbase. They enlisted the vendor ThinkOTB to develop a creative solution for this challenge.

ThinkOTB developed the "Rhino Mile" concept, a campaign that championed the fans by asking them to film themselves passing a rugby ball and share the clips on social media. The goal was to collectively achieve the equivalent of a mile of passes. The vendor supported this with promotional activity in the fanzone, tannoy announcements, and social posts. Together, they successfully reached the goal of 660 passes, creating significant reach and engagement for the leeds building society brand.

Leeds Building Society