Case Study: Cradle brings its robotics journey to life with ThinkOTB’s roadmap infographic and explainer video

Cradle creates a roadmap infographic and explainer video with ThinkOTB

The customer, Cradle (Centre for Robotic Autonomy in Demanding Long-lasting Environments), required a way to communicate its complex purpose and vision to external audiences in a simple and easy-to-understand way for its annual report and a corporate event. The vendor, ThinkOTB, was enlisted to create a static roadmap infographic and an animated explainer video to meet this challenge.

ThinkOTB developed a visual roadmap illustrating Cradle's journey as an illustrated landscape and produced an explainer video combining the client's own footage with key visual elements from the infographic. A shorter version of the video was also created for use across multiple platforms. This successful collaboration between ThinkOTB and Cradle effectively combined the client's detailed knowledge with the agency's creative expertise to achieve its communication goals.

Cradle