Case Study: Benenden Health strengthens its brand identity with ThinkOTB

Benenden Health boosts advocacy and new memberships with ThinkOTB

Benenden Health, the UK's largest low-cost mutual healthcare provider, faced a decline in membership and an outdated brand identity. They partnered with vendor ThinkOTB to lead a strategic transformation, which included evolving their proposition and implementing a rebrand to address these challenges.

ThinkOTB developed a new modern and accessible brand identity for the customer, which included renaming the organization to Benenden Health. This new identity strengthened the brand's credibility and appeal. The solution successfully drove advocacy among current members and resulted in a measurable uplift in new memberships.

Benenden Health