Case Study: BASW injects personality into its brand identity with ThinkOTB

BASW builds a contemporary brand identity with ThinkOTB across 4+ branded assets

The British Association of Social Workers (BASW), the UK's professional membership organisation for social work, faced a challenge with its corporate and rigid brand identity, which lacked personality and did not align with its new, people-centric messaging. ThinkOTB was engaged to develop a new visual identity that would better reflect the organisation's values.

Partnering with BASW, ThinkOTB implemented a contemporary brand identity design across various marketing materials. This solution helped BASW set itself apart from the competition, resulting in stronger brand recognition, trust, and clarity amongst its customers.

British Association of Social Workers (basw)