Case Study: The Fifth Wall achieves better retail and market insights with Thinknum Alternative Data

The Fifth Wall powers a 1.0MB digitally enabled retailer map with Thinknum

The Fifth Wall, a venture capital firm focused on real estate technology, utilized Thinknum Alternative Data to gain insights into the Australian market. Their challenge was to identify alpha-generating investment opportunities by tracking the digital footprint and economic activity of companies as new data became available online.

Thinknum provided a solution through its platform, enabling The Fifth Wall to create a Digitally Enabled Retailer Map. This tool allowed for the tracking of critical company metrics such as hiring, consumer interactions, and product movement. The implementation provided unique, differentiated insights that informed their equity research analysis, with a Fifth Wall principal stating the map would be "a game changer for consumers and brands alike."

The Fifth Wall