Case Study: Shakey's Pizza achieves up to 21% higher Hispanic engagement and a 20% conversion lift with Thinknear

Shakey’s Partners with Thinknear to Reach Hispanic Audience

Shakey’s, a regional quick-service pizza brand, partnered with Thinknear to boost brand awareness and engagement among Hispanic consumers in the Los Angeles and Palm Springs DMAs. The challenge was to move beyond broad DMA-level mobile targeting and use location-based audience data to precisely identify and reach Hispanic neighborhoods.

Thinknear ran a controlled test comparing generic DMA targeting to neighborhood-level targeting of areas at least 50% Hispanic, using the same English and Spanish creatives. The targeted approach produced 9–21% higher engagement and an 8.7% lift in CTR versus control; notably, Spanish-language post-click experiences increased conversions by 20.5% while English-only creative underperformed, demonstrating the value of language-matched creative combined with location-based audience targeting.

Shakey's Pizza