Case Study: Skin Care Company achieves 2X engagement and millions reached with Thinknear

Local Weather Data Creates Better Branding Experience

Thinknear, a location-technology and mobile advertising platform, worked with a major skin care brand to boost sunscreen retail sales and purchase intent among outdoor summer consumers. The challenge was to reach people at beaches, pools, and parks with contextually relevant messaging only when UV exposure and temperatures made sunscreen most needed.

Thinknear leveraged real-time location and a proprietary places database to target users near outdoor venues, dynamically inserting local UV index, temperature, and nearby store availability into the ad creative. The campaign engaged millions of mobile users, achieved engagement rates twice the industry average, and peaked when UV index exceeded 8 and temperatures neared 100°F—showing that contextual, location-driven ads drove stronger performance.