Case Study: a large pharmaceutical company boosts allergy ad engagement with Thinknear

Local Pollen Data Powers Engagement with Allergy Medication

Thinknear partnered with a large pharmaceutical company that sought to build awareness and encourage trial of its allergy medication in specific U.S. regions experiencing high pollen counts. The primary challenge was to connect with a target audience precisely at the moment and in the locations where they were most affected by allergy symptoms, thereby driving engagement and conversions for the product.

The solution used Thinknear's Location Score platform, which integrated live pollen data to serve ads exclusively to mobile users in high-pollen areas. The campaign featured an interactive rich media ad where users could wipe away digital pollen to engage with the content and find a nearby store. This approach yielded a 500% increase in ad engagement as pollen counts rose, a 4% post-click conversion rate, and an average time spent within the ad of over 37 seconds, which was more than double the industry average for pharmaceutical ads.