Case Study: Jeep achieves 102% lift in dealer visits and 35% lower cost per visit with Thinknear’s Location Score

Jeep Partners with Thinknear and Ansible to Measure Impact of Scored Location Data

Jeep partnered with Thinknear (by Telenav) and Ansible to test how the quality of mobile location data affects the brand’s ability to drive foot traffic to dealer lots. The large-scale program targeted two-mile geofences around all Jeep dealerships in the Northeast and California, comparing scored location data against un‑scored publisher-supplied data.

Thinknear’s Location Score filtered for the most accurate location signals (Test Group A) while Test Group B used un‑scored inventory; dynamically localized creative and video were delivered and measured via Placed, Inc. Scored inventory delivered 94% of impressions in-target versus 29% for un‑scored, drove 2× video engagement in-geofence, produced a 102% greater lift in dealer visits, and reduced cost per dealer visit by 35% ($8.26 vs $12.65).

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