Case Study: Keap simplifies its brand rebrand storytelling with Thinkmojo video

Keap x Thinkmojo | Video Case Study

Keap, formerly known as Infusionsoft, faced the challenge of launching its new brand identity across multiple marketing channels. The company needed to translate its complex CRM offerings into simple and compelling video content that could resonate with a diverse audience. To accomplish this, Keap partnered with the vendor Thinkmojo for a video rebrand strategy.

Thinkmojo developed a modular video solution, creating a main hero video that told Keap's complete story. This content was then broken into shorter, targeted ads for use on YouTube and social media platforms. This strategic approach allowed Keap to efficiently reach different user personas with coherent messaging. The vendor Thinkmojo successfully delivered a suite of video assets that supported the customer's comprehensive rebranding goals across paid and organic channels.

Keap