Case Study: Keap achieves 30% faster partner onboarding with Thinkific Plus (Thinkific)

Making the switch to Thinkific Plus helped Keap rethink their approach to partner onboarding

Keap, a CRM, marketing automation, e‑commerce, payments and analytics platform that relies on a partner network to reach small businesses, was hindered by a legacy LMS (Cornerstone) that felt outdated, lacked customization and community features, and made a poor first impression on new partners. To create a modern, community‑focused partner onboarding experience, Keap switched to Thinkific Plus in June 2020.

Using Thinkific Plus, Keap migrated content and launched a fully branded, on‑demand onboarding program in 48 hours, leveraging multimedia lessons, comment features and advanced reporting to recreate the community and engagement of in‑person training. The result: 1400+ enrollments and a 30% reduction in partner certification time, enabling partners to start selling sooner with deeper product knowledge and prompting Keap to expand education use cases with Thinkific Plus.

Keap

Mychal Edelman

Senior Technical Account Manager