Case Study: Zealous Art grows an online art school with Thinkific

How Zealous Art Pivoted To An Online Art School

Zealous Art, a business built on in-person paint nights, faced the challenge of pivoting its operations online when the COVID-19 lockdowns halted all physical classes. Founder Freda Lombard needed to find a way to continue teaching and generating revenue by transforming her successful studio into a digital art school, turning to the Thinkific platform to host her online courses.

Using Thinkific, Zealous Art implemented a solution centered around a membership program described as the "Netflix of paint night," alongside individual course sales. The vendor's platform enabled the creation of a digital school that recorded significant growth, with the membership attracting 200 sign-ups overnight and generating an average of $4,000 to $5,000 per month. This successful pivot allowed the business to thrive online, with some monthly sales reaching $15,000, and helped grow its associated Facebook community from 1,000 to 15,000 members.

Zealous Art

Freda Lombard

Zealous Art