Case Study: Wishpond achieves 2x customer engagement and 380% increase in upgrades with Thinkific

How Wishpond doubled customer engagement and increased upgrades by 380% after building customer success training courses into their platform

Wishpond, a leading online marketing software used by over 100,000 businesses, struggled to scale onboarding and reduce repetitive support for its complex SaaS product. To eliminate one-on-one training bottlenecks and provide on-demand learning, Wishpond built the Wishpond Academy using Thinkific as their course platform.

Using Thinkific’s SSO, analytics and customization, Wishpond launched 50 training courses and integrated student data with their systems; customers who took courses were 3.8x more likely to upgrade, had 10–15% lower cancellation rates, and in-academy engagement more than doubled. Thinkific’s platform enabled a 380% increase in upgrades in the first three months, freed support capacity, and gave Wishpond actionable metrics to optimize ongoing training.

Wishpond

Bree Nakatani

Customer Success Lead