Case Study: Train 2.0 achieves YouTube monetization and scales to 2,100 students with Thinkific

How this hockey coach monetizes his YouTube channel through online courses

Train 2.0, founded by hockey coach and kinesiologist Jason Yee, helps players 10x their on-ice potential. Facing the limits of in-person coaching and a fragmented WordPress setup, Jason needed a way to scale his teaching, better monetize his YouTube audience, and maintain touchpoints with students while traveling — so he moved his training content and membership programs onto Thinkific.

On Thinkific, Train 2.0 delivers courses, a members-only community, and weekly video feedback using features like Bulk Uploader and the Thinkific API for app integration. The shift enabled Jason to coach more players and earn more income while operating remotely: Train 2.0 now serves over 2,100 students across two courses, has a growing monthly membership, faster student progress through pre‑lesson videos, reduced one‑on‑one time, and scalable recurring revenue — all powered by Thinkific.

Train 2.0

Jason Yee

Founder