Case Study: How Humans Heal helps therapists build an ethical online course business with Thinkific

How Sara Hammond Went From Therapist to Full-Time Online Teacher

Sara Hammond, a therapist and founder of How Humans Heal, faced a challenge common among therapists: a deep conflict between her professional ethics and the perceived need to use traditional, often pushy, marketing tactics to grow her practice. She felt there was no existing ethical framework for marketing that aligned with therapeutic values, which left her and her peers feeling stuck and overwhelmed.

Using Thinkific, Sara created and launched "How Humans Heal," an online pathway course on ethical marketing for therapists. The platform enabled her to build a structured course with video lessons, assignments, and a resource library. The implementation of Thinkific Communities was particularly vital, fostering a supportive space for students. This solution was highly successful; over 100 therapists completed the course, allowing Sara to transition to full-time teaching and close her therapy practice. Thinkific empowered her to turn her values into a impactful and sustainable business.

How Humans Heal

Sara Hammond

How Humans Heal