Case Study: Entrepreneurs on Fire achieves thousands of new leads and $50K in revenue in under 2 months with Thinkific

How one free course generated thousands of new leads and $50k in revenue in less than 2 months for Entrepreneurs on Fire

Entrepreneurs on Fire, founded by John Lee Dumas and Kate Erickson, needed a better way to deliver free online training to their podcast audience to build a sales funnel and drive new revenue. Seeking improved student experience and course delivery, they turned to Thinkific to host and manage their courses, having already moved their Podcasters’ Paradise membership to the platform.

Using Thinkific, Entrepreneurs on Fire built and launched the free course Your Big Idea, worked with the Thinkific team (and Themeific) to optimize content delivery, and promoted it via email, podcasts and guest posts. The campaign delivered over 1,000 qualified leads in the first two weeks, grew their email list by tens of thousands, generated more than $50K in revenue within two months, and fed a paid “super funnel” of follow-on courses—results the team attributes to Thinkific’s platform and support.

Entrepreneur on Fire

John Lee Dumas

Founder