Case Study: New Scientist diversifies revenue and launches New Scientist Academy in 3.5 months with Thinkific Plus

How New Scientist diversified its science-based business using Thinkific Plus

New Scientist, a fast-growing weekly science and technology publication, wanted to diversify revenue and pivot into online education to extend its brand and serve audiences who could no longer access in-person events. To do this they launched the New Scientist Academy using the Thinkific Plus platform, seeking a fast, scalable, and easy-to-implement solution with reliable customer support.

Using Thinkific Plus and hands-on support from a Customer Success Manager, New Scientist launched the academy in just over three months (3.5 months to launch) in November 2020 and expanded to 8 courses and 4,700+ enrollments within a year, creating a new, diversified revenue stream; Thinkific’s customizable, scalable features and launch support enabled the rapid rollout and ongoing growth.

New Scientist

Laurence Taylor

Digital Product Development Director