Case Study: MyTutor reduces customer churn and improves tutor quality with Thinkific Plus

How MyTutor elevates tutor training with Thinkific Plus

MyTutor, a fast-growing UK online tuition organisation that connects high‑quality undergraduate tutors with pupils and schools, faced inconsistent lesson quality across its tutor pool and needed a scalable way to improve tutor standards, retention, and reduce customer churn. To solve this, MyTutor selected Thinkific Plus as the platform for a dedicated online tutor academy.

Using Thinkific Plus, MyTutor launched interactive courses with videos, quizzes, progress reporting and easy content updates; in eight months they trained more than 14,000 tutors, saw 20% more tutors pass lesson quality‑assurance checks, achieved an 8% higher conversion rate for course participants, and reported reduced customer churn and improved tutor success. Thinkific Plus’s reporting and content management features were key to measuring and iterating on these outcomes.

MyTutor

Frederika Ofong

Tutor Quality Coordinator