Case Study: Sew It! Academy grows its membership course with Thinkific

How Mimi Goodwin Grew Sew it! Academy with a Membership Course

Mimi Goodwin, an expert in fashion sewing, sought to monetize her expertise and make sewing education accessible to a broader audience that was not represented in mainstream patterns and magazines. Using Thinkific, she aimed to create a comprehensive, subscription-based online academy to move beyond her popular YouTube tutorials and offer foundational courses.

Thinkific provided the platform for what became Sew It! Academy, a membership site offering structured, bite-sized courses. The solution generated significant results, with the academy growing to offer 60 courses and attracting a wide age range of students. Thinkific enabled Goodwin to build a loyal community, leading to a sustainable business model with affordable monthly subscriptions and a one-time kids' course, all supported by her highly engaged social media following.

Sew It! Academy

Mimi Goodwin

Sew It! Academy