Case Study: Mimi G achieves an award-winning sewing brand & thriving membership site with Thinkific

How Mimi G Built an Award-Winning Brand & Business Teaching Sewing Online

Mimi G is an award-winning fashion, lifestyle, and DIY blogger who turned her passion for sewing into The Sew It Academy, a membership site hosted on Thinkific. Her challenge was to teach fashion sewing in a step‑by‑step, affordable format while building a scalable, engaged community and managing subscriptions, affiliates, and student communications.

Thinkific provided the platform, outstanding customer support, subscription billing and affiliate tools Mimi needed to launch and grow The Sew It Academy. As a result, the school became one of Thinkific’s most thriving membership sites—reaching thousands of students worldwide, fostering high engagement and retention through online courses and a private community, and turning learners into active brand ambassadors.

Mimi G

Mimi G

Award-Winning Fashion, Lifestyle, and DIY Blogger