Case Study: 9to5 Dropout scales a seven-figure course business with Thinkific

How Mike Nelson Scaled his Business

9to5 Dropout, founded by Mike Nelson, was an aspiring entrepreneur who initially succeeded with a t-shirt business but later failed and returned to a corporate job. Miserable and craving creative freedom, his challenge was to build a new, sustainable online business teaching his expertise, while overcoming his self-doubt about being a credible instructor. To achieve this, he turned to the Thinkific platform to create and sell online courses.

The solution was implemented using Thinkific as the core learning management system to host his courses, seamlessly integrated with tools like ClickFunnels for webinars and Zapier for payments. Thinkific's analytics allowed for continual course improvement based on student engagement data. The strategy was supported by influencer marketing and YouTube ads to drive traffic to a free webinar funnel. As a result, Nelson scaled 9to5 Dropout into a seven-figure business with a community of over 25,000 people, launching 14 courses and building a team with the help of Thinkific.

9to5 Dropout

Mike Nelson

9to5 Dropout