Case Study: Spanish To Move gains 70 new students and streamlines course management with Thinkific

How Luis Pelayo Built a Business Teaching Spanish Lessons Online

Spanish To Move, founded by Luis Pelayo, offers online Spanish courses and faced the common startup challenges of building a web presence, tracking multiple tools, creating effective marketing, and balancing the work alongside other jobs. To solve these problems they turned to Thinkific to host their courses and manage pages, integrations, and product links so they wouldn’t need a web designer or cobble together separate systems.

Thinkific’s platform plus Thinkific’s 30 in 30 training helped Spanish To Move centralize content, integrate MailChimp, PayPal and Sumo, and improve their UVP and sales funnel (including a lead‑magnet eBook and a conversion‑doubling pop‑up). The result: everything moved onto Thinkific, more effective marketing and pricing, and a strong launch that enrolled 70 new students in a month (more than double the 30 in 30 goal).

Spanish To Move

Luis Pelayo

Co-Founder