Case Study: Later achieves a 320% increase in customer retention with Thinkific

How Later increased customer retention by 320% by turning a webinar into an onboarding course

Later, the #1 Instagram marketing platform, needed to improve new-user retention and broader adoption of its advanced features—onboarding had relied on weekly live webinars that were effective but time-consuming and limited by timezones. To scale onboarding more efficiently, Later chose Thinkific and tested turning their prerecorded webinar content into an on-demand online onboarding course on the Thinkific platform.

Using Thinkific, Later converted its webinar content into a self-paced course, ran a four-month A/B test, and then fully adopted the course model; within three months they saw a 320% increase in retention, a 467% increase in feature adoption, and a 368% increase in paid-plan purchases, while freeing up Customer Success resources and increasing course completion—results enabled by Thinkific’s easy-to-set-up course platform.

Later

Desiree Evanshen

Manager