Case Study: KRS Astrology grows a niche course business with Thinkific

How KRS Astrology Became Wildly Successful in a Rare Niche

KRS Astrology, founded by Vedic astrology expert Kapiel Raaj, had a highly specific passion and knowledge base but needed a platform to structure and sell in-depth online courses to its YouTube audience. The challenge was to find a simple and integrated solution for creating, hosting, and monetizing courses without managing a complex payment system. The vendor, Thinkific, provided the necessary platform.

Using Thinkific, KRS Astrology was able to easily upload videos, arrange lessons, and integrate payment processing through Stripe and PayPal. This solution enabled the business to successfully sell courses priced from $100 to $359, often through installment plans. The results were significant, with the main audience coming from a YouTube following of over 454k subscribers, leading to KRS Astrology becoming a highly successful online course business.

KRS Astrology

Kapiel Raaj

KRS Astrology