Case Study: Key To Pictures (Katie Evans’ photography school) achieves scalable online growth and eliminates technical headaches with Thinkific

How Katie Evans Built a Business Teaching Professional Photography Online

Key To Pictures, founded by professional photographer Katie Evans, turned a decades-long passion for teaching into online courses and a membership program. After moving her workshop content online using WordPress and OptimizePress, Katie faced persistent technical problems — students were getting kicked off, logged out, or unable to navigate lessons — which forced her to spend excessive time on customer support. Her husband discovered Thinkific, and they chose it as an alternative course hosting platform.

By migrating to Thinkific, Key To Pictures gained a more user-friendly course experience that eliminated many access issues and reduced technical support overhead. Using Thinkific Katie launched Key To Photography 101 and later a monthly membership, The Academy, which now offers 80+ video lessons, live Q&A sessions and monthly critiques. Thinkific enabled her to reach far more students than possible with in-person workshops, teach from home, free up time with family, and continue generating revenue.

Key To Pictures

Katie Evans

Professional Photographer and Founder